How do you improve metadata entry and bulk-import for a streaming service catalog?
How do you improve metadata entry and bulk-import for a streaming service catalog?
Starz content supply chain: metadata catalog
Starz content supply chain: metadata catalog
According to Nielsen:
There are two key factors inhibiting content discovery in today’s streaming-first TV world:
- An overwhelming array of content and content sources
- Limited media metadata
How can we make the process of entering this metadata easier and more efficient so that the data entry specialists can focus on the key business goal of elevating the STARZ brand presence and voice?
Sector
Agency
Challenge
Metadata specialists require reliable and efficient processes for data-entry and bulk import so as to prioritize their efforts into elevating the STARZ brand presence and voice.
My Role(s)
UX Design, User Research & Testing, Prototyping, Client Demos, UX Validation
Project Objective
STARZ metadata entry specialists face challenges in keeping pace with their ever-evolving content library. How can we leverage automation tools to streamline data management, minimize cognitive load from complex input forms, and enhance CMS usability to create a more efficient and intuitive workflow?
One way of improving workflow was to allow the download of custom templates, to speed up future data management processes.
The old system did not have clear constructive error states or help text, and no great way of indicating data conflicts or missing attributes.